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Mar 18, 2020

Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams.

Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product...

Mar 4, 2020

Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.

Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an...