Mar 4, 2024
In this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events.
She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, Kwasniak aims to make CSR an industry standard, underscoring the role of events in driving social change and fostering a sense of community.
Here’s what you’ll hear about in this conversation:
1) How incorporating CSR into events boosts marketing, enhances brand image, and meets attendee expectations for social impact
2) Why CSR initiatives must resonate with an event’s audience and stakeholders in a meaningful way to create a memorable experience and amplify social impact.
3) The trend toward showcasing social impact footprints and how growing CSR initiatives indicate a greater expectation for events to contribute positively to societal and environmental causes
For the full transcript and additional show notes, visit www.bizzabo.com/podcast/pauline-kwasniak-CSR-in-event-management